Advertiser: AUDI SENNA
Brand name: AUDI QUATTRO
Awards: Cannes Lions 2003 Press Shortlist
Creative Director: Marcello Serpa / Rodrigo De Almeida
Art Director: Cesar Finamori
Creators Copywriter: Dulcidio Caldeira
Advertiser Supervisor: Hans-Christian / Kai Mickel
Typographer: Jose Roberto Bezerra
Illustrator: M.c. Escher Entrant Company
Volkswagen 4Motion – 2009 Source : Ibelieveinadv Agency : DDB Auckland (New Zealand)
An optical illusion (also called a visual illusion) is characterized by visually perceived images that are deceptive or misleading. The information gathered by the eye is processed by the brain to give a percept that does not tally with a physical measurement of the stimulus source. There are three main types of illusion – literal optical illusions that create images that are different from the objects that make them, physiological illusions that are the effects on the eyes and brain of excessive stimulation of a specific type – brightness, tilt, color, movement, and cognitive illusions where the eye and brain make unconscious inferences. – Wikipedia.
A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.