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Aramex complains about FP7 Doha work

Written by Eliot Beer, Sunday, 05 April 2009Oh lor. Yes, Aramex has now joined the growing list of gripers about Fortune Promoseven Doha’s Lynx work, in the ongoing cavalcade of farce and scandal that is the awards aftermath. Gulf News reported on Friday that the regional shipping company had not had anything to do with the Gold Lynx-winning campaign from the dudes in Doha. 

“In reference to the Dubai Lynx 2009 awards and the awarding and subsequent withdrawal of the award [we presume it means Samsung, etc], Aramex wishes to clarify that it has never commissioned or worked with FP7 Doha or any party to develop or publish this campaign, which bears a striking resemblance to a campaign published by the FedEx Corporation in February 2009,” the paper quoted an unnamed Aramex spokesman as saying.

We like the nifty way the statement combines suggestions of scam with suggestions of copying. At this point we should point out that the FedEx campaign in question may actually have appeared slightly AFTER the Aramex work – but that’s by the by.

The Aramex statement continued: “Since the award announcement, Aramex has been in direct contact with Fortune Promoseven Group executives to resolve this issue.”

We’ll be seeking comment from Lynx and FP7 as soon as possible.

For anyone who’s been hiding behind a rock somewhere, FP7 Doha has so far: been accused of mass-scamming and some copying for its Lynx entries; managed to piss off much of Lebanon and all of Samsung with its Jesus ad; been investigated by its head office; and had its Agency of the Year gong and seven others pulled.

And now this.

The situation really is starting to get ridiculous. No, we tell a lie – it was ridiculous last week. This is… actually we’re not sure what this is at this stage. Depressing, mostly.

Ok, here’s an idea: any FP7 Doha clients that DID approve work at the awards, please raise your hands.



Related link: WTF FP7

Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.

A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.

Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.

“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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