Air Balloons


Agency: JWT

Country: Saudi Arabia

Year: April 2009

The headline is “We can’t celebrate without you”.

On the balloon “JWT KSA Agency of the year 2008”.

Published in Arab Ad magazine. Vol. 19 No. 3. Page: 15.




Client: I – City

Agency: Paragon Marketing Communications

Country: Kuwait

Year: 2008


the physical act of blowing up the balloon is in itself an act of participation in celebrating the opening of the latest i-City showroom”.



Paragon’s work on I-City direct mail which was published in Media Week “The Nine” November 23rd, 2008 issue. Page: 18 got awarded a Silver trophy at the 2008 International Summit Creativity Awards. This work has also been featured in a book titled “The Big Book Of Self Promotion” ISBN:978-0-06-169169-0. Published by Collins Design (an imprint of Harper Collins Publishers www.harpercollins.com).


Other links regarding this post

http://www.adblogarabia.com/icity-you-are-invited-blow-the-balloon/

http://www.ads2blog.com/2008/03/17/icity/


Very Direct


Lateral Thinking: When a low probability line of thought leads to an effective idea, there is a “Eureka” moment and at once the low-probability approach acquires the highest probability. – Edward De Bono. Excerpt from a book by John Townsend & Jacques Favier titled The Creative Manager’s Pocketbook. Page: 2. ISBN: 1-870471-69-5.


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

Source: bart10.jpg

The following two examples are both for Doctors (chest doctors to be specific), both use balloons as a replacement of a typical paper business cards.



Source: http://directdaily.blogspot.com/2007/11/visting-card-balloon.html


Featured in Media Week ME magazine. 14 June, 2009. Page: 17. The Nine (Innovative business cards).


Source: http://content.yudu.com/Library/A18s28/MediaWeekMiddleEast1/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fitem%2Fembedded_reader%2F63422%2FMedia-Week-Middle-East–14-June-2009–Issue-35-%3Frefid%3D9622


Featured in an article titled “Ads help drive the US health reform battle” in Campaign ME. 20 September – 3 October, 2009. Page: 19.

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