9/11




The Original: O DIA

Title: “The cigarrete kills a

hundred times more

than terrorism”


Agency : Elipse

Rio (Brazil) – 2005













Less Original: Khaleej Times

Title: 5.4 million Die of

smoking related causes

every year. That’s 2000

times a 9/11″

Agency: Precept Gulf

Copy: Sudeep John Koshy

A D: Prashant Yeware

UAE – 2007









Less Original: ASH

Title: “Terrorism-related

deaths since 2001 : 11,377.

Tobacco-related deaths

since 2001 : 30,000,000″

Agency: DDB

New Zealand – 2008



Source: http://www.joelapompe.net/2008/03/06/aka-the-twins-tour-a-tour/


The Khaleej Times entry was submitted by Precept Gulf to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 116. ISBN 13: 9782-88479-106-9. Again Precept Gulf what were you thinking?…that you could copy someone else original idea and win!!! A big thank you goes to the alert and experienced judging panel of Epica…keep the good work.


All of these ads have a core concept in common – Relating death caused by smoking to death caused by terrorism; by means of both the headline and the replacement of the world trade center/Twin Towers visual with that of a visual of cigarettes. Is there anyone out there who in this case could suggest Telepathy?


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia

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