9/11
- Diana Dimitrova
- Aug 29, 2020
- 1 min read
The Original: O DIA
Title: “The cigarrete kills a
hundred times more
than terrorism”
Agency : Elipse
Rio (Brazil) – 2005
Less Original: Khaleej Times
Title: 5.4 million Die of
smoking related causes
every year. That’s 2000
times a 9/11″
Agency: Precept Gulf
Copy: Sudeep John Koshy
A D: Prashant Yeware
UAE – 2007
Less Original: ASH
Title: “Terrorism-related
deaths since 2001 : 11,377.
Tobacco-related deaths
since 2001 : 30,000,000″
Agency: DDB
New Zealand – 2008
The Khaleej Times entry was submitted by Precept Gulf to Epica!!! Although it did not win it did however got featured in Epica annual titled “Book Twenty One” on page: 116. ISBN 13: 9782-88479-106-9. Again Precept Gulf what were you thinking?…that you could copy someone else original idea and win!!! A big thank you goes to the alert and experienced judging panel of Epica…keep the good work.
All of these ads have a core concept in common – Relating death caused by smoking to death caused by terrorism; by means of both the headline and the replacement of the world trade center/Twin Towers visual with that of a visual of cigarettes. Is there anyone out there who in this case could suggest Telepathy?
Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN:0-304-35505-4
A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia
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