20/20 Vision


Original: Harrods Knightsbridge

Design firm: Minale Tattersfield.

Country: UK.


Less original:Hassan’s optician

Design firm: N/A.

Country: Kuwait.


Less original:Hareth’s optician

Design firm: N/A.

Country: Kuwait.


I had previously contributed this entry to Awraq magazine which they kindly published in the December 2003 issue No. 0. Page: 10 and in the July 2004 issue No. 2. Page: 75.


I had previously contributed this entry to Communicate magazine which they kindly published as an exaple of the cover story titled “Copycat Incorporated” in the November 2005 issue No. 11. Page: 17.


About  Minale Tattersfield 

Born in Yorkshire in 1938, Brian Tattersfield is a graphic designer and founding partner of Minale Tattersfield. After studying under Bob Gill at the Royal College of Art, he entered the advertising business and was soon appointed as Art Director at Young & Rubicam. It was here that he first met Marcello Minale. In 1964 he and Minale founded Minale, Tattersfield & Partners, and quickly built a reputation as one of the most avant-garde design agencies in London. Their first high-profile project was to create Harrods’ visual identity and other major projects were soon to follow.


Their client list grew to include the FA Premier League (1992) and the Sydney Olympic Games (1993). By the time Brian retired, the company had become a major international agency. He has served as an External Examiner with the Norwich School of Art and Design, and as a member of their Board of Governors.


In 2003 Brian Tattersfield was made an Honorary Doctor of Philosophy.


A logo (Greek λογότυπος = logotypos) is a graphical element, (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.[1] The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.Wikipedia


A copycat is a person that mimics or repeats the behavior of another. The term is often derogatory, suggesting a lack of originality. The expression may derive from kittens that learned by imitating the behaviors of their mothers. – Wikipedia.


Plagiarism: The abuse of another’s original work by copying it and passing it off as one’s own. As defined in Alastair Campbell book titled The Designer’s Lexicon. Page: 293 ISBN: 0-304-35505-4.


“Imitation is the sincerest form of thievery” excerpt from a book by Capsule titled Design Matters. Page: 84. ISBN -13:978-1-59253-341-1.

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