Creativity is deep thoughts of waves of lateral thinking

crushing on the rocks

of originality

Louai Alasfahani

Branding and Integrated Marketing Communication Consultant

Certified Brand Manager  |  Author  |  International Creativity Juror

Louai Alasfahani possesses a profound passion for Lateral Thinking.

For more than 25 years, his work for a wide sector of local and international brands such as Porsche, VW, Audi, Dominos Pizza, Al Mouj, Nikon, Ikea and CSR initiatives have won numerous accolades and worldwide recognition. In addition, his creative work is featured in more than 38 international books on Design, Creativity, Branding and Advertising.

As a leader, he is empowering the industry through sharing his knowledge and experience by lecturing at universities, writing articles, judging creativity awards and producing creative work that achieves clients strategic x-objectives. 

He cofounded the International Advertising Association Kuwait Chapter in 1996, served as General Secretary 2008-2010 and President elect 2010-2012.

Co-founded Awraq (Papers) in 2001 – the world’s first advertising critique magazine in Arabic, focusing on Integrated Marketing Communications, intellectual property and festivals of creativity, which rebranded to bloganubis in 2008. 

Certified Brand Manager by the Association of International Product Marketing & Management.
Certified in Advertising and Public Relations by the London Chamber of Commerce and Industry Examination Board.

Mini MBA - American Management Association 
Member of: IPRA International Public Relations Association, CIM Chartered Institute of Marketing, International Journalists Association. 

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I am a proud member of the following associations


Over the past two decades my work received international recognition by winning multiple international and regional creativity awards

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I hold a strong conviction

in the power of communication

and its positive effect on our lives when practiced responsibly


Since 1991 I am passionately active in the building and the promotion of local and global brands across the Middle East and Eastern Europe for numerous businesses.

Either write something worth reading

or do something worth writing about

I am a regular contributor to trade publications Campaign ME, Communicate ME, GMR (Gulf Marketing Review), Al Taswiq Al Arabi, Arab Ad, Focus intelligence report, Media Week, Byte, Aswaq, Awraq and other digital platforms including AME info, Ad Nation, Creative Latitude, LogoLounge and MediaME.